AOL adds gdgt to its Have-list!


We’ve got some big news: we couldn’t be more excited to announce that gdgt has been acquired by AOL!

As you might recall, last year we started a fruitful partnership with the fine folks at Engadget to provide structured product data to their site. We got to talking further and realized that gdgt, its team, its technology, and perhaps most importantly its DNA, were a natural fit for AOL’s world-class lineup of tech sites. Well, one thing led to another, and here we are. We honestly couldn’t be more excited about adding gdgt to what is easily the most powerful, influential group of technology media brands in the world.

Where we go from here
Over the last year, gdgt has only become increasingly more robust and refined, and we’re only getting started. (Related: have you seen all the great stuff we’ve been doing lately, like aggregating video reviews?)

At AOL, gdgt will only continue to grow and evolve as the best premium destination for purchase intelligence, recommendations, user reviews, shopping data, and community-driven content about personal technology. gdgt’s product database (still arguably the best around, in my highly biased opinion), community (ditto), and core technologies will serve as a crucial foundation for all kinds of great new products and services we’ll be building in the coming months.

Our event series will also expand, shall we say, as we pair up with the Engadget team on our 2013 nation-wide tour. Stay tuned for details there, too.

What this means for your data
As you might expect, over the coming months we’ll be transitioning our operations to our new parent, as well as adopting their Terms of Service and Privacy policy.

It should go without saying that we continue to completely respect your personal data and privacy, as we always have. For example, AOL has never asked us to hand data over any user for any untoward uses, so gdgt users’ email addresses aren’t going to wind up on some random mailing list after the dust settles. Makes sense, right? AOL isn’t acquiring gdgt to drive away our users. Nor would we let them.

However, we still totally understand if you don’t want your profile data to join us on this new journey. If that’s the case, starting later today (and through March 15th, 2013) just head over to your account settings to mark your account profile data for deletion.

No action is required, though! If you don’t do anything, your profile will remain intact, and we’ll just keep doing what we do to make gdgt the best possible gadget reviews and community site around. Also, the next time we see you we’ll totally give you a high five.

Roll the credits
It’s obvious, but we owe this great outcome first and foremost to the amazing team of gdgt employees, each of whom took a chance on us and stuck around to see things through. They know that all this stuff is much harder than it looks, and gdgt simply would not exist if it weren’t for their boundless passion. As founders, Peter and I are extremely grateful for the work they’ve done.

It’s also impossible to talk about gdgt’s existence without mentioning the enormous trust and faith placed in us by Tony Conrad at True Ventures, Jason Calacanis, and Mo Koyfman at Spark Capital, and our many other ridiculously smart investors like John Borthwick at Betaworks, David Lee at SV Angel, and Ken Lerer at Lerer Ventures (just to name a few!). I feel like most startups would (and should) consider themselves extraordinarily lucky to get to work with even one of those folks.

Finally, we’d like to thank Jay Kirsch, Tim Armstrong, Ned Desmond, Tim Stevens, and all the folks at AOL who believe in our product, our team, and our DNA. We honestly couldn’t think of a finer group of folks to come work with, and we’ve got big plans together. Come watch what happens!

Just for kicks, want to relive 2009-era gdgt? Enjoy!